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Downtown Asset Management offers a broad scope services designed to address the
diverse business needs of a downtown and its merchants. The program is flexible so that specific
services may be chosen and others omitted as deemed appropriate by each municipality.
Once defined, the program can operate as a separate entity or under a variety of downtown associations
such as a Chamber of Commerce, Main Street Program, or Business Improvement District. All of the
consulting services are performed by the appropriate Downtown Asset Management associate.
In-store merchandising and display
Marketing to the downtown residency or nearest market
Marketing outside the primary demographic zones
Store promotions
Advertising strategies
Profitability and operating benchmarks
Accounting practices and point-of sale inventory control
Industry trend analysis vs. demographic
Downtown Retention & Education
Property and stakeholder investment strategies
Business to business development
Retail category development
(services/products mix and ratios)
Chain vs. Boutique store assessment
Downtown Marketing & Promotion
Identifying assets beneficial to the downtown
Determining assets eligible for commercial development
Establishing mechanisms for developing assets
into sustainable economic engines
Identifying destination targets and
developing marketing and advertising campaigns
Developing events that embellish the character of the Downtown
Integrating all assets with event promotion
Boutique Hotels & Inn development
Conference & Meeting marketing
Streetscape beautification and walk-ability |
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